The National Post in Canada is now paying Facebook to run sponsored ads like the following. Are they struggling to attract readers with their current content or is this a new trend?
The article in this ad is critical of Trudeau and the National Post has a trend of being right-center biased with high factual rating.
Is the ad part of growing their readership or a group supporting the Conservative Party has purcased advertising with them?
With the recent federal budget providing up to $660M per year in funding for journalism will this type of criticism be as common? How will this affect freedom of the press?
Related
Federal government names organizations that will help spend $660M journalism fund
https://www.google.com/amp/s/www.cbc.ca/amp/1.5144282
