2 very interesting articles and a pod cast about positive Nudges on CBC Radio and on Pulse from Linked in
I found the results from many of these nudge experiments amazing especially the supermarket ones. It shows sometimes we need some help making the right choices. Unfortunately advertisers and merchandisers have been nudging us for ages towards the wrong choices. One example is ads and placement of junk food that is purposely engineered to target our genetic driven desire for fatty, sweet and salty foods as we need a certain amount of these and most of our exsistence as a species these were often harder to get.
Nudge: The Persuasive Power Of Whispers
How Google Employees Cut 3 Million Calories From Their Diets